Prodigi Homepage

B2C insurance marketplace serving 10+ insurance categories across Indonesia — handling product catalog, article/news content, and customer journey from discovery to online purchase. Supported by an internal CMS that empowers the content team to manage everything without dev support.

CORE CHALLENGES:

Two core technical problems had to be solved in parallel.

On the CMS side: non-technical teams needed to create complex content layouts — Accordions, Tables, and Tabs — without touching code. Built a dynamic form builder using TipTap rich text editor that lets them compose and publish directly to the homepage.

On the result page side: dynamic content from the API needed to map cleanly to pre-defined components while supporting multi-language (ID/EN) rendering across all pages.

MY CONTRIBUTIONS:

Content Flexibility — Built form components (Accordion, Table, Tab) in the CMS and the corresponding dynamic rendering system on the result page, so content created by the team surfaces correctly across the platform.

Performance Optimization — Implemented SSG + ISR to reduce server costs while keeping content fresh without full rebuilds.

SEO Infrastructure — Added hreflang tags and auto-generated sitemaps for multi-language discoverability across ID/EN audiences.

Stability & Maintenance — Fixed critical bugs and updated outdated dependencies on both the CMS and result page for long-term reliability.